One of the most important points that new marketers have to understand is that internet marketing is a very wide field!
Try to picture internet marketing as a university. Within this university there are many different faculties or departments. Some dealing with advertising, others with website design, copy writing, market research, etc. A very long list indeed!
A student does not simply decide he wants to become a doctor and then attend classes at random on the spur of the moment as and when it suits him. No! He gets a “general”
training that is well structured and that he has to complete before deciding on any area to specialize in.
This is where so many new internet marketers get it wrong… They try to go off in all directions at the same time. They read a little bit here, experiment a little there, and although they gather bits and pieces of information along the way they are actually not building a solid foundation.
Not knowing enough about a topic is sometimes more dangerous than knowing nothing at all!
This also applies to the field of Internet marketing.
Not being prepared for what you are about to undertake can cost you a lot of time and money.
Internet marketing can be a profitable, full-time business but you need to approach it from the right perspective.
CREATING A SELLABLE PRODUCT
Many marketers have created or acquired products that they thought would sell well and, in their enthusiasm, set up everything from sales letters to websites to getting traffic.
However, a lot of these marketers have forgotten the single most important factor that will affect their product sales
the “sellability” of the product.
When you begin creating products or buying rights to a certain product to sell, the most important factor you must take into account is the demand of the product. Do people want your product? It is simply stupid to waste a month’s time preparing a product, setting up the website and required sales techniques only to find that people do not even flick an eyebrow at your product
THERE IS NO EXACT RECIPE FOR SUCCESS
There are many different recipes! How many recipes are there for roast chicken? Certainly not only one! The same can be said about internet marketing!
THERE IS NO “BEST” WAY TO MAKE MONEY
One of the biggest traps new marketers can fall in is falling for hype. Many successful marketers write such good sales letters that a new marketer can easily think he simply HAS to buy the product if he wants to succeed.
Some of these products are actually good. The problem is that many new marketers fall for the hype thinking they simply have no choice but to buy the product if they want to make money online.
You always have a choice!
What invariably happens, unless you have a solid foundation and a good understanding of the principles of internet marketing, is that you end up buying several products.
Once again, this is not necessarily a bad thing…
However, it is bad when you fail to take action and keep on jumping from the one opportunity to the other, always looking for the proverbial pot of gold at the end of the rainbow.
Information overload means having too much info at your disposal. It becomes a problem when yousimply do not know where to start.
The problem with internet marketing is that there is a huge amount of information available to new marketers and many new marketers are simply overwhelmed by all the resources.
They don’t know where to start and get totally confused.
Let’s look at information overload from this perspective:
(Remember our example of the doctor?)
Assume you want to become a doctor and want to start educating yourself. Chances are if you go to a relevant library you will also suffer from information overload. Where do you start? Surely you can’t just take out a hundred medical books at a time. Obviously not!
So how does a student do research? Well, for one, he makes sure he is clear about the exact topic he needs to research. Furthermore, most research papers only deal with a very limited subject matter.
For example, you don’t write a paper about “butterflies”. It is simply too wide. However, you can do research on the Miami Blue butterfly
(One of the rarest insects in North America).
Exactly the same principles apply to internet marketing!
Don’t even try to become an expert in internet marketing.
There is simply too much information to digest. Rather focus on one small component at a time.
Try to become an expert in one internet marketing component at a time and choose a single topic such as article marketing, SEO (Search Engine Optimization), or blogging.
Even article writing becomes a huge field when you really start digging into it…
- How long should an article be?
- What is the best way to write an article?
- What topic(s) should you write about?
- Why should you be writing articles?